Hiba Osman is a creative visionary leader with 17+ years of marketing, innovations, telecommunications, and business analysis. She joined Sudatel in 2020 as Chief Marketing Officer. Hiba has a passionate background for aerodynamics and Formula car chassis’ designs, with real training experience. She started her career working in Orange-UK in 2002 then moved to MTN (formerly known as Areeba) in 2004. She joined Zain (formerly known as Mobitel) in 2006, where she undertook various roles in marketing, pricing, and segmentation. She has been part of multiple interesting projects that have made an impact on organisations including 4G, LTE, mobile money, VAS and strategy formulation to name a few. She was appointed as a “Communication Committee Head” in 2017 to enhance culture transformations and as a “Women Ambassador” by Zain Group to create a more diversified and inclusive environment. Hiba has been certified in “Product Marketing Management” and “Digital Brand Development & Management”. She has graduated from Queen Mary University of London with a masters and bachelor’s in aerospace engineering in 2002.