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Session Description
The African Continental Free Trade Agreement (AfCFTA), with 53 participating members, has the potential to become the largest free trade area in the world. The deal, which came into effect on 1 January 2010, aims to bring 30 million people out of poverty, raise the incomes of 68 million individuals, cut red tape, and simplify customs and tariffs. To achieve these goals, political will and buy-in across the continent is required. Uptake and implementation remain patchy and the administrative burden of border and customs clearance at borders and ports is a leading impediment. What role can shared value thinking combined with digital innovation deliver to accelerate intra-African Trade?